Set Up a Claude Project for Brand Voice and Copy Review

Go to claude.ai and log in. Look for Projects in the sidebar. This is separate from a regular chat conversation, it's a persistent workspace that remembers what you upload to it.

1. Click Projects in the sidebar.
2. Click New project.

What you should see: A modal asking what you're working on and what you're trying to achieve. Troubleshooting: If you don't see a Projects option, confirm your account is on a paid plan. Projects with file uploads generally require Pro or higher.

Give the project a name your team will recognize immediately, something like "Brand Voice Review" or your brand name plus "Copy QA."

1. In the "What are you working on" field, describe the project's job in one sentence.
2. In "What are you trying to achieve," write something like: "Check marketing copy against our brand voice guide and flag anything off-brand, with suggested fixes."

What you should see: The project workspace opens with a Files or Knowledge panel and a chat window.

Before uploading anything, set the project's custom instructions. This step matters more than people expect. A few clear sentences here shape every review that follows.

1. Find Custom instructions or Project instructions in the project settings.
2. Write 3-4 sentences: who you are (a brand manager reviewing marketing copy), what the brand voice sounds like in a few words, what a good review flags (word choice, tone shifts, off-brand claims), and one thing never to do (never invent facts about the product to fill a gap).

What you should see: Your instructions saved and visible whenever you reopen the project.

1. Find the Files or Knowledge panel in the project.
2. Upload the brand voice guide, the positioning statement, and 3-5 pieces of copy the team has already approved as strong examples of the voice.
3. Wait for each file to finish processing before starting a review.

What you should see: A list of uploaded files in the project's knowledge panel. Every new chat started inside this project can now reference them automatically. Troubleshooting: If Claude's answers don't seem to reflect the guide, open a fresh chat inside the project rather than continuing an old one. Older chats sometimes carry context from before a file finished uploading.

1. Start a new chat inside the project.
2. Paste a piece of copy that needs review, an email draft, social caption, or web page paragraph.
3. Ask Claude to review it against the voice guide and flag anything off-brand, with a suggested rewrite for each flag.

What you should see: A list of specific flags, each naming the phrase or sentence, why it reads off-brand, and a rewrite option. Not a vague "this could be more on-brand" comment.