For Brand Managers ·
What you'll accomplish
Competitor monitoring today usually means manual searching, done when you remember to do it, which is how a competitor's price change or SKU cut gets noticed days after it actually happened. Perplexity gives you a standing research assistant with a dedicated Space for your category, so pulling recent news, launches, and pricing moves becomes a quick, repeatable habit instead of an ad hoc search.
What you'll need
What you should see: A Spaces section, separate from your regular search history. A Space is a persistent workspace that remembers what you've asked before and applies custom instructions to every search inside it.
What you should see: An empty Space with an option to add custom instructions.
What you should see: Instructions saved and applied automatically to every question you ask inside this Space going forward.
What you should see: A direct answer with visible citations, not just a paragraph of unsourced claims. Troubleshooting: If an answer feels thin or generic, narrow the question. "What changed in the protein snack category this month" returns less than "Has [specific competitor] announced any new SKUs or price changes in the last 30 days."
What you should see: A growing research history inside the Space that you can reference back to, instead of scattered one-off searches with no record.